The 2025 Shanghai Senior Expo opens grandly

The Shanghai International Expo of Elderly Care, Assistive Devices and Rehabilitation Medicine (AID 2025) was held again from June 11th to 13th at the Shanghai New International Expo Center (W2-W5). Established in 2000, AID is jointly organized by the Shanghai Municipal Civil Affairs Bureau and the Shanghai Municipal Commission of International Trade and Economic Cooperation, and undertaken by the Shanghai Elderly Care Development Promotion Center and Shanghai National Exhibition and Convention Center Co., Ltd.
As a leading indicator of the development of China's silver-haired industry, AID 2025 has once again innovated in its overall scale and content planning. Nearly 550 exhibitors from 16 countries and regions, including China, Austria, the Netherlands, Germany, Denmark, Belgium, the United States, Japan, South Korea, Switzerland, Sweden, Canada, Australia, Singapore, Hong Kong, and Taiwan, participated in the expo, covering an exhibition area of 50,000 square meters, reaching a record high.

AID 2025 focuses on new trends in the silver-haired economy, showcasing impressive achievements in industry leaders, cross-border brands, international participation, elderly care technology, and diversification of elderly consumer products, highlighting its continued industry leadership.
Classic and Cross-border Brands Harmonize: The Australia-New Zealand International Pavilion Makes a Stunning Reappearance
As a leading indicator of the development level of the national silver-haired industry, the participation of leading industry brands continues to increase, including leading brands such as Taikang, Shidao, Ankangtong, Jiurucheng, Renshutang, Puze, Songyong, Sangu, Balemeng, Tiantan, Qingniao Ruantong, Qisheng, Vinda, Guotou, Poly JianTou, CRRC Kangyang, and Toyota.
On the other hand, with the silver-haired economy's permeation of the consumer market, the cross-border effect of cross-border brands is continuously strengthening. Major home appliance manufacturers such as Huawei, Haier, and Skyworth showcased smart home solutions. Chunqiu Travel Agency, China Travel Service (Shanghai), and Gongbilin presented diverse elderly travel routes. Financial and insurance institutions such as Xinhua Insurance, China UnionPay, and Shanghai Pudong Development Bank presented diversified elderly financial service products. IKEA, Baixing Decoration, and Hushang Mingju created an experience scene for elderly-friendly renovations; there were also well-known chain medical equipment retail stores in Shanghai, such as Kanglin Renhe and Shengwang Hearing; large offline appliance consumption platforms such as JD.com; the home textile brand Ziluolan, transformed into Ziluolan Shengji Kangyang; and the century-old jewelry brand Lao Fengxiang, and Sans Lighting, a supplier of New York Times Square LED full-color screens, etc. The addition of cross-border brands is like a stream of living water in the silver-haired industry, injecting a more colorful and vibrant picture into the silver-haired market.

In terms of the exhibition's internationalization, among the 16 countries and regions mentioned above, Japan and Australia performed impressively, both forming independent groups. In Japan, the scale of exhibition groups from both private and official organizations has expanded year by year. In addition to the two major Japanese exhibition groups led by companies such as Yamashita Fukuto and Fulan Shu, the Osaka Prefecture exhibition group, composed of brands such as Kawamoto, Saloya, Sigma, and APS, made its debut at the exhibition. According to statistics, the number of Japanese exhibiting brands at this exhibition exceeded 60, ranking first among all overseas exhibiting countries. In Australia, this exhibition also marked the largest ever participation of Australian brands in AID's history, with brands such as Zhenao, Aolinda, ResMed, Goldilocks, and ABG bringing a variety of high-quality products in the silver-haired consumer field, including health supplements, smart home wear, and home respirators.

The Collision of Elderly Care and High-Tech Inspiration: Broad Prospects for the Development of Silver-Haired Technology
In the era of the convergence of population aging and technological revolution, China's silver-haired technology is reconstructing the elderly care service system with unprecedented innovative potential. Artificial intelligence, unmanned driving, and flexible machinery are breaking the boundaries of traditional elderly care products. At the AID exhibition, the increasing number of elderly care technology exhibits demonstrates China's silver-haired industry's leapfrog development from "old age support" to "smart enjoyment for the elderly."
For example, the new generation of wearable exoskeleton rehabilitation robot "Aib EAII" brought by Aib AI adopts a more flexible, lightweight, and human-body-fitting mechanical structure design, weighing only 23KG, and achieving highly anthropomorphic gait. The intelligent unmanned driving wheelchair robot brought by Ankangtong is the world's first fully unmanned driving commercial product, with autonomous obstacle avoidance in indoor and outdoor scenes. Its unique "Linghu" navigation system supports Mecanum wheel in-situ steering, and an eight-fold safety protection system with three-dimensional stereo sensing technology can monitor and warn of fall and rollover risks in real time, with dialect-compatible voice interaction and remote video calls.
In the field of home medical care, ResMed's Lumis BiPAP provides personalized solutions for patients with COPD and other pulmonary insufficiency. The product supports a maximum pressure of 30cmH2O, and is one of the home non-invasive ventilators representing the international cutting-edge level. The household double-person seated soft oxygen cabin MC4000 displayed by Baobang Medical was rated as a 2023 Shanghai High-tech Achievement Transformation Project product. It uses a U-shaped cabin door zipper, allowing people with limited mobility to enter in a wheelchair; it also allows for emergency exit, with two-way valves that can be operated both inside and outside.
These innovative achievements highlight three major leaps in China's silver-haired economy—the technological form has shifted from functional replacement to human-computer integration; product logic has shifted from passive adaptation to active empowerment; and the service ecosystem has shifted from single care to all-scenario life quality improvement. When technological innovation truly takes the needs of the elderly population as its starting point, the silver-haired economy is no longer a simple industrial track, but a thermometer measuring the progress of social civilization.
Demand and the Silver-Haired Economy Resonate in Unison: Diversification of Silver-Haired Consumer Products
At present, with the upgrading of silver-haired consumer demand and industrial transformation resonating in unison, China's silver-haired economy is transitioning from extensive supply to a refined consumer ecosystem. To meet the diversified consumption needs of future silver-haired people and seize new growth points in the silver-haired market, the AID 2025 exhibition showcased products closely related to citizens' daily lives, demonstrating impressive innovation and diversity. In the new consumer ecosystem where technology and humanity intertwine, the silver-haired industry must not only use technological innovation to improve service precision, but also use humanistic insights to protect the warmth of life, allowing every elderly person's silver-haired years to shine with dignity and poetic brilliance.

In the field of technological clothing, as a "hidden giant" in the global flexible wearable field, Tengfei Technology's independently developed long-range wearable, ECG monitoring smart ECG clothing can achieve 60-second ECG analysis and 24-hour real-time monitoring, with plug-and-play functionality and continuous use for 25 hours. The smart clothing solution brought by Goldilocks can also monitor health status in real time through built-in miniature sensors, protecting the safety of the elderly at home.
In the field of elderly home adaptation, Aidi Technology showcased the Second Forest Oxygen Bar Panel (wall-mounted oxygen bar quick installation system), which utilizes national technology to achieve oxygen bar standards for indoor air quality; Shidao's innovative "Bone Qi" mattress is a high-tech bionic sleep system created using advanced manufacturing technology, featuring 150 movable joints that simulate the human spine curve, elevating comfort to new heights; to solve the pain points of "cognitive difficulty, selection difficulty, and experience difficulty" in elderly home renovation, providing "visible and tangible" renovation solutions, Tianyu's newly developed smart elderly care renovation full-scenario experience vehicle, "Silver Age Wisdom Ark," not only carries the core concept of elderly care renovation but also integrates scene-based experience, intelligent product interaction, and a full-chain service, redefining the standards for elderly home adaptation; focusing on solving the problem of "suspended elderly" mobility in China, Fuxing Peixing's stair-climbing machine and welfare vehicle provide barrier-free travel, allowing the elderly to travel with both feet on the ground.

The Shanghai Senior Expo is not only a world-class domestic and international trade and exhibition platform but also a hub for industry exchange and innovation leadership. To promote the high-quality development of the silver-haired economy and gain insights into the cutting-edge trends of silver-haired consumption, the "2025 Silver-Haired Industry Innovation Development Conference" was held on June 11 at the Kerry Hotel Pudong. Themed "Seeing the Industry, Seeing the Future," this conference used three thematic sections—new developments in elderly care services, new expansion of silver-haired consumption scenarios, and new breakthroughs in silver-haired consumption formats—to systematically present a complete path from the reconstruction of the underlying logic of elderly care services to the full activation of the consumption ecosystem, providing an in-depth analysis of industry development trends and offering authoritative interpretations with a forward-looking perspective.

The first section, "New Developments in Elderly Care Services," uses state-owned enterprise reform and technological empowerment as entry points, focusing on breakthroughs in core pain points and ecological synergy in the elderly care service field, showcasing how state-owned assets and market forces work together to consolidate the new infrastructure for elderly care; the second section, "New Expansion of the Silver-Haired Consumer Market," shifts to cross-border reconstruction of consumption scenarios, reshaping the elderly care consumption space, digital generational integration, and the smart home revolution, driving the silver-haired economy from single-point innovation to ecological transition; the third section, "New Breakthroughs in Silver-Haired Consumption Formats," delves further into format innovation, using the technology-driven models of several companies as examples to decode the breakthrough logic in emerging fields such as smart health care, travel and living, and medical nutrition, highlighting the trillion-dollar market potential of the silver-haired economy in meeting diversified needs.

The three sections are organically linked, reflecting both the two-way interaction between policy guidance and market innovation and outlining the development landscape of the entire industry chain from infrastructure to consumer terminals. The conference invited many leading companies from across the country in the elderly care industry and the silver-haired economy to participate, including Guohua Life Insurance, Poly Jian Tou, Xuhui Cheng Tou, Yijia Medical Care, Meidi, Kuaishou, Huawei, Chunqiu Travel Agency, Ant Group, and Hushang Mingju, representing leading companies from the elderly care industry to the new fields of the silver-haired economy, analyzing from a practical perspective how to meet the diversified consumption needs of current and future seniors at this critical moment of generational change.

In addition, AID 2025 continues to uphold the concept of "industry height and professional perspective," concurrently holding the "Big City Elderly Care" Innovation Development Conference. The organizing committee worked closely with the Shanghai Elderly Care Service and Aging Industry Association's four specialized committees on community elderly care, dementia, financial services, and smart elderly care, inviting nearly 40 industry experts and corporate representatives from various fields to engage in three days of industry exchanges, sharing rich practical case studies, aiming to work together with all participants to plan for the development of the industry. (Source: Elderly Welfare Circle)