"Dalian Evening News" Interviews Yi Jienwen, Founder and Chairman of Yusheng Group: Implanting "Wisdom Chip" into Traditional Furniture His Secret to Breaking Inner Volume is to "Change Track"

Text/Dalian News Media Group reporter Qu Jia B picture/provided by the interviewee

On Sunday, December 17, it snowed early in the morning. In the Yusheng Group's park covering an area of more than 200 acres, a vigorous figure stepped on the first line of footprints in the snow. He stopped occasionally, raised his mobile phone to shoot the snow on the branches, the silver-clad, the snow-rich year... Obviously, his heart was happy. He is Yi Jiewen, founder and chairman of Yusheng Group.

Yusheng Group has been focusing on furniture design and manufacturing for more than 30 years. Especially in recent years, it has seized the opportunity of digital transformation and upgrading to implant "smart chips" into traditional furniture, making cold and hard furniture "come to life" one after another, realizing remote control between PC and mobile phone, interconnection of everything and AI interaction. Therefore, Yusheng Group is known as "Huawei in the Home Furnishing Industry", and "Yusheng Furniture" has also become another golden sign in the home furnishing industry in Dalian and even Northeast China after "Huafeng Furniture. "Through the difficult times of the epidemic, this year, Yusheng Group's performance is up nearly 20%, which is exciting!" Yi Jiewen said frankly that any industry has internal volume, and he led Yusheng Group to "break the secret of internal volume" by laying out a new track.

A "handsaw era" he dares to lead innovation

In the circle of Dalian entrepreneurs, Yi Jiewen is one of the few "Confucian scholars" with a doctorate ". Someone joked, "Who can compare to being a carpenter from a doctor?" Yi Jiewen once worked in a university institution. In 1989, he resigned and went to the sea, and founded Yusheng Group.

"The word" Yu Sheng "means: Yu Ze's four tables, biochemical all things; The spring breeze and rain turn into great virtue." Yi said that today, "Yusheng Furniture" is a well-known trademark in China and the company's most valuable intangible asset.

At the beginning of the business, Yi-Wen chose to start from a high starting point. At that time, most furniture factories in the north were still using manual hand saws, and he took the lead in introducing German electronic cutting saws, which greatly improved production efficiency and led innovation in the "hand saw era.

Yusheng Group has grown all the way. By the beginning of this century, it has developed from a small furniture factory with dozens of people to a large factory with hundreds of employees. "Before 2000, the furniture we produced was mainly exported to Japan, the United States, Europe, the Middle East and other regions, and was widely recognized by the international market." However, Yi-Wen is not willing to be in this state of "blossoming inside the wall and fragrant outside the wall", and has gradually turned to the domestic market and strengthened brand awareness to meet the needs of Chinese people for a smart living environment. At present, Yusheng furniture is mainly engaged in the domestic market, and the proportion of exports has been compressed to about 30%.

Under the leadership of Yi Jiewen, in the past 20 years, Yusheng Group has entered a stage of comprehensive improvement, establishing digital and intelligent transformation as the top priority of the enterprise's sustainable development. It not only invested 0.56 billion yuan in Xinzhaizi Industrial Park, Ganjingzi District, Dalian. The Yusheng Group's "Intelligent Manufacturing Center" has also established a complete production system, management system, cultural system, marketing system and other modern enterprise systems, and the scale has been further expanded, the design capacity can produce 3 billion pieces (sets) of all kinds of furniture every year, and it has become a leading enterprise in the furniture industry in Northeast China.

B Facing the inner volume, he laid out the new track of smart home.

When Yi-Wen started his business, the wave of reform and opening up had just surged. The furniture industry was in the stage of "barbaric growth" expansion, enjoying huge dividends of the times, and the overall profit of the industry was very high. "At that time, the largest face value of RMB was 10 yuan. A furniture factory owner in Dalian once said half-jokingly that he had to count a week's money for selling furniture for a month." Yi Wen revealed that today, the furniture industry has bid farewell to the era of high profits, with serious internal volume in the industry and the average gross profit margin in the industry falling to 15%.

How to get rid of the inner volume? Easy to take the text of the choice is: transformation, upgrading, layout of the new track. Since more than 10 years ago, he has been pushing for transformation and upgrading, leading Yusheng Group to use mobile Internet technology, 5G technology, big data technology, AI technology, etc. to lay out a new track in the field of smart home and smart equipment in advance. From traditional manufacturing to advanced "intelligent manufacturing", and then to intelligent furniture matching and intelligent scene building... Today's Yusheng Group is no longer a traditional furniture manufacturer, and even does not look like a household enterprise, but a high-tech company, integrating digital technology and artificial intelligence into every link, providing consumers with a series of solutions such as intelligent medical treatment, intelligent health care, intelligent office, intelligent campus and intelligent self-assembly, furniture is just one piece of hardware in a complete solution.

"Since the profit of selling furniture alone is low, then we will sell smart home and smart self-contained solutions." Yi Jiwen frankly said that this kind of transformation seems simple, but in fact it needs strong technical support, which can not be achieved by shouting slogans. Take Yusheng Group as an example. The company's scientific research team has more than 70 people, many of whom are product design engineers, software development engineers and information system experts. It is with continuous innovative thinking and strong advanced technical support that Yusheng Group has gradually become a leading domestic smart home ecological chain solution provider, and has reached close cooperation with many of the world's top 500 companies.

In order to allow customers to more intuitively and truly experience the convenience and efficiency brought by digitalization and intelligence, Yusheng Group invested tens of millions of yuan to transform a 12000-square-meter office building into an "upgraded IKEA store". The whole office building is a large exhibition hall, with smart medical care, smart health care, smart office and smart campus as the core and the new Internet of Things as the management center. Through smart switches, smart lighting, electric curtains, smart multimedia equipment, smart home products, etc., various ecological spaces and smart scenes are created. Here, customers in different industries can find the "ideal appearance" of home and unit, and "meet the future" here ".

C Dalian furniture industry to reproduce the brilliant road?

According to Yi Jiwen, the furniture industry in Dalian has flourished around the 1970 s and reached a peak at the beginning of this century. At that time, Dalian was one of the famous furniture cities in the country. Among them, Dalian Zhuanghe was also awarded the "China Solid Wood Furniture Industry Base". There were hundreds of large and small furniture manufacturers in the city, and a number of well-known furniture brands emerged, such as, Huafeng Furniture, Yusheng Furniture, Guangming Furniture, etc. But later, Jiangxi Ganzhou, Shandong Linyi and other places of the rapid rise of the furniture industry, industry competition has become increasingly fierce, some furniture enterprises in Dalian because they do not have the core competitiveness, gradually lost down ...... Now, Dalian furniture industry urgently need to seek new high-quality development path.

"Dalian furniture industry has a solid foundation, with location advantages, port advantages, talent advantages, and adjacent to the northeast raw material production area, but lacks some innovative thinking." Yi Jiwen said that Yusheng Group will give full play to its own advantages, lead Dalian furniture industry to take the path of intelligent, digital and brand breakthrough, and accelerate the layout of new tracks. In addition, it will also lead the industry to continuously integrate upstream and downstream resources, continuously "build a strong chain" and strengthen the clustering mode of the industrial chain, so as to reproduce its glory.

2024 the year of Jiachen Dragon is coming, Yi Jienwen defines 2024 as the first year of Yusheng Group's "New Ten-Year Growth Plan. In his new blueprint, Yusheng Group will achieve the goal of an intelligent benchmark enterprise in industrial 4.0 in the next ten years, and truly build a "robot factory".

Step to improve efficiency, enhance brand influence, and build a more complete smart home global ecological chain system, solid track leader advantage.

Reporters' Teach

The culture of entrepreneurs will be reflected in the product

Yi is a very dedicated entrepreneur. The reporter learned from chatting with the guard of Yusheng Group that he went to work very early every day and was often the last to leave. Moreover, he often endlessly on Saturdays and Sundays. He likes to travel around the park, such as patrolling the front and back of his house, and pays attention to many details. Many innovations and improvements come from those details.

Outside the Yiduwen office, there is a "private library" with tens of thousands of books. It is said that it cost millions of yuan to buy these books. Some of the versions of the books are quite scarce, and even public libraries do not have them. The reporter noticed that the books in the private library were not furnishings, and many books had traces of being read.

There is culture, is easy to receive the article to the reporter left the deepest impression. There are many calligraphy and paintings hanging on the walls of the office building of Yusheng Group, most of which are written by famous artists. When Yi Jiwen introduced these calligraphy and paintings, they were like a few treasures, and their love was beyond words. We believe that his cultural accomplishment and the company's corporate culture will be subtly reflected in Yusheng furniture, with its own context flowing between the texture structure and the square.