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CCTV Finance: Furniture Export Market Observation
Since the beginning of this year, my country's economic operation has been generally stable, high-quality development has been steadily advanced, positive factors and favorable conditions have continued to accumulate, and exports have continued to grow. According to data from the General Administration of Customs, from January to August this year, my country's furniture and parts exports reached 319.1 billion billion yuan, an increase of 12.3 from 284.18 billion billion yuan in the same period last year. Furniture export orders continued to increase, and overseas markets became a new growth point for the industry.
On September 20, the CCTV Finance Channel "punctualFinance" column broadcast a special report on "Furniture Export Market Observation". Tu Qi, vice chairman and secretary-general of the China Furniture Association, accepted an exclusive interview with reporters from the main station. She said that the global demand for Chinese furniture products is strong, and the industry is actively looking for breakthroughs. The mode of enterprise going to sea has changed from "product going to sea" dominated by OEM in the past to "brand going to sea", and has achieved very good results. At the same time, it has promoted its own brand to the world.
Ni Liangzheng, chairman of Shengao Technology Co., Ltd., said in an interview that the current product competition is quite fierce. We have established a global industrial chain system, built factories in the United States and Monterrey, Mexico, and went to the customer's site to understand the customer's requirements. Serving them accurately has also created our own brand.
Zhang Zhenghu, vice president of Xilinmen Furniture Co., Ltd., said in an interview that we attach great importance to product research and development and emphasize the originality and leadership of technology. Overseas sales are now the core of the ability to fight made in China, we think the overall volume of the overseas market is still very large.
Marhua, general manager of the production and operation management department of Chengdu Bayi Furniture Co., Ltd., said in an interview that through the application of new materials, we are also a differentiated adjustment. So far this year, 70 thousands or 80 thousands pure soybean fiber mattress products have been sold.
The exhibition is an important platform to promote the export of furniture. The 29th China International Furniture Exhibition held in Shanghai from September 10 to 13 is one of the most influential furniture exhibitions in China. This year's exhibition international brands and Chinese original brands compete on the same stage, showing the global home trend and the development direction of high-end, intelligent and green. At the same time, the exhibition held the "China Brand Exhibition", inviting well-known domestic brands to display on the same stage, telling the story of contemporary Chinese furniture, and building a platform for promoting my country's high-quality brands to the international market. Some foreign exhibitors and dealers said in an interview that the production technology of Chinese furniture is getting better and better, and it is constantly innovating in the latest technology, including artificial intelligence, and the product price and quality are very competitive. China is the world's largest producer, exporter and consumer of furniture, and furniture products serve hundreds of millions of families around the world. In the face of the complex and changeable market environment, China's furniture industry is constantly improving its international influence and changing from Chinese products to Chinese brands. China Furniture Association will also rely on all kinds of international and domestic resources and platform advantages to provide more brand building services for enterprises and promote China to move forward from a big furniture country to a furniture power.
