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"Initial Release Economy" has become a hot topic at local two sessions, expected to open up a new blue ocean for consumption.
Through active innovation and the launch of new results, the "first-release economy" can quickly attract target consumers and lead consumption trends. With the successive convening of local two sessions in 2025, the term "first-release economy" has appeared in government work reports in many places, becoming a hot topic of discussion among representatives and committee members.
For example, on the morning of January 16, the third session of the 14th People's Congress of Shaanxi Province opened in Xi'an, where Shaanxi Province Governor Zhao Gang delivered the government work report. The report pointed out the need to accelerate the development of the first-release economy, silver-haired economy, platform economy, and night economy, improve the modern commercial circulation system, expand e-commerce consumption of characteristic agricultural products, enhance the service quality of "food, accommodation, transportation, travel, shopping, and entertainment," and unleash the potential of cultural and tourism consumption.
Song Xiangqing, vice president of the China Society of Commercial Economics, told a reporter from the Securities Daily that local two sessions are an important platform for various regions to summarize the achievements of the past year and plan the development direction for the new year. Now, the first-release economy has become a hot word in local two sessions, indicating that various regions regard it as an important means to create new consumption growth points, stimulate market vitality, and promote technological innovation. In 2025, various regions in the country may introduce incremental policies around the first-release economy to open up a new blue ocean in the consumer market.
From the perspectives of policy foundation, trends in changes in consumption concepts, and the growth logic of enterprises, the overall environment for the comprehensive development of the first-release economy in our country is already in place.
In July 2024, the decision on "Further Deepening Reform and Promoting Chinese-style Modernization" reviewed and approved by the 20th Central Committee proposed to "actively promote the first-release economy." The Central Economic Work Conference held in December of the same year clearly stated, "Actively develop the first-release economy, ice and snow economy, and silver-haired economy."
The new, unique, and high-quality products and services emphasized by the first-release economy align with the current trend of changing consumption concepts. "As young internet users gradually become a new force in the consumer market, more and more consumers pursue high-quality consumption experiences and enjoy the convenience brought by new technologies. The fresh things that consumers, filled with curiosity and a desire to explore, pursue are precisely what the first-release economy aims to provide," said Hong Tao, vice president of the China Society of Consumer Economics, in an interview with the Securities Daily.
Hong Tao stated that the chain development process emphasized by the first-release economy complements the growth logic of enterprises in our country. From startup, growth to maturity, as enterprises continue to expand in scale, many "firsts" will emerge, such as the first launch of a new product, the first store opening, etc. Each "first" is valued by the first-release economy. Both focus on innovation as the core and seek new growth points.
Against the backdrop of overall stable growth in our country's consumer market and a clear trend of optimizing consumption structure, developing the first-release economy is a key way to further stimulate consumption potential.
Tian Huimin, a special researcher at the Beijing Reform and Development Research Association, told a reporter from the Securities Daily that to support the high-quality development of the first-release economy, financial services need to continuously innovate and optimize. It is suggested that financial institutions, on the one hand, provide exclusive financing solutions and co-branded financial products for the enterprises behind the first-release economy, exploring various financing methods such as equity, bonds, and funds to provide diversified financing support for enterprises; on the other hand, innovate consumer financial products and services, actively develop consumer finance business, and enhance consumer experience by offering interest rate discounts and increasing loan limits.
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