The 12th China (Xianyou) Red Wood Furniture Boutique Expo grandly opened.

On December 28, the 12th China (Xianyou) Mahogany Furniture Expo grandly opened. Xu Xiangnan, Chairman of the China Furniture Association, Ruan Jun, member of the Fujian Provincial People's Congress Standing Committee and leader of the Putian City Arts and Crafts Industry Special Class, Tu Qi, Vice Chairman and Secretary-General of the China Furniture Association, Wu Wen'en, Secretary of the Xianyou County Party Committee, and Chen Zhitong, Deputy Secretary of the Xianyou County Party Committee and County Mayor, among other leaders and guests, attended the event.

Chairman Xu Xiangnan delivered a speech at the opening ceremony. He stated that Xianyou furniture is an artistic treasure of Chinese traditional culture, and the Xianyou County Party Committee and County Government highly value and support the development of the furniture industry, deepening innovation, digitalization, and brand strategies, timely improving supporting measures, and moderately adopting subsidy policies to activate new momentum for classical furniture consumption, laying a solid foundation for actively building regional brands and enhancing competitive advantages. Xianyou enterprises represented by Sanfu and Oriental Classical deepen cultural connotations, support education, explore new media development, and contribute positively to the continuation and innovation of excellent traditional culture and the prosperous development of the furniture industry. This expo integrates the mahogany industry with Chinese traditional agarwood and tea culture, conveying Eastern aesthetic life and helping national brands to enhance comprehensively. It is hoped that the Xianyou furniture industry will continue to refine the spiritual symbols of traditional culture, showcase the contemporary value of mahogany, solidify a diverse cooperation and exchange platform, strengthen confidence, and contribute new strength to promote high-quality development of the furniture industry and meet the beautiful life of the people. Deputy Secretary of the Xianyou County Party Committee and County Mayor Chen Zhitong delivered a welcome speech. He introduced that Xianyou has successfully held twelve mahogany expos since 2013, creating an important platform for showcasing images, exchanging cultures, and promoting industrial development. In recent years, Xianyou has kept pace with the times, focusing on "cross-border integration and digital empowerment," promoting leading furniture enterprises to inherit and innovate Xianyou craftsmanship, forming a complete industrial chain based on classical craft furniture, including "furniture, crafts, bracelets, and incense culture," and cultivating a group of national and provincial craft masters. In the future, Xianyou will continue to aim for a "trillion cluster, national benchmark," building a trillion industrial cluster and promoting Xianyou mahogany furniture into thousands of households. It is hoped that industry colleagues will connect with wood through the expo, promote culture through wood, and thrive in business through wood, allowing the fragrance of mahogany to fill the world.

During the opening ceremony, the China (Xianyou) Agarwood Museum grandly opened. Leaders and guests visited the museum's precious collections and appreciated the cultural connotations of Xianyou incense. On the afternoon of the 28th, the "Design·Future" China Chinese-style Home Design Forum, jointly organized by the Traditional Furniture Professional Committee of the China Furniture Association, the Design Working Committee of the China Furniture Association, and the Fujian Classical Craft Furniture Association, was successfully held. Xu Xiangnan, Chairman of the China Furniture Association, Tu Qi, Vice Chairman and Secretary-General, Li Ang, Deputy Mayor of Xianyou County, Huang Fuhua, Executive Chairman of the Traditional Furniture Professional Committee and Honorary President of the Fujian Classical Craft Furniture Association, and Chairman of Fujian Sanfu Classical Furniture Co., Ltd., Wu Tengfei, Chairman of Zhejiang Daqing Hanlin Classical Art Furniture Co., Ltd. and Design Director of Shangxi Brand, Liang Peigen, Chairman of Nanhai District Pingzhou Zhongnan Wood Carving Craft Factory, Zhang Xingbao, Chairman of Beijing Xingzhixing Furniture Co., Ltd., Wu Mingguang, Chairman of Hainan Guosheng Classical Furniture Co., Ltd., Peng Liang, Chairman of the Design Working Committee and Professor at the Macau University of Science and Technology's School of Innovative Design, Shi Haidong, Deputy Director of the Jinyu Tiantan Decoration Ideal Life Home Research Institute, Chen Chunhua, Founder and Design Director of Shenzhen Topu Design Co., Ltd., members of the Traditional Furniture Professional Committee, members of the Design Working Committee, and representatives from classical furniture enterprises in various mahogany furniture production areas across the country attended the forum. Peng Liang, Chairman of the Design Working Committee and Professor at the Macau University of Science and Technology's School of Innovative Design, has long been committed to research on art and design between China and the West, possessing an international perspective and emphasizing the combination of theory and practice. He proposed and practiced the design concept of "Three Studies, Three Experiences, Three Readings," promoting the reform and innovation of design education and the exchange and integration of design culture between China and the West. He focused on the theme "Research on the Innovative Path of Chinese Mahogany Furniture Design - Taking Xianyou Mahogany Furniture as an Example," starting from the current situation of the Chinese-style furniture industry, sorting out the application and development of innovative design models, and discussing new trends in future Chinese-style furniture design. He pointed out that the traditional furniture industry should combine Chinese aesthetics, innovative design, and intelligent manufacturing to build an aesthetic lifestyle that the Chinese people aspire to, showcasing the confidence and influence of Chinese culture to the world.
Wu Tengfei, Vice Chairman of the Traditional Furniture Professional Committee of the China Furniture Association, National Craftsman of Light Industry, Chairman of Zhejiang Daqing Hanlin Classical Art Furniture Co., Ltd., and Design Director of the Shangxi brand, is a thinker and practitioner of contemporary Chinese design. He delves into the cultural context and ideas of Chinese design, integrating Western design art concepts, and narrating the stories of Chinese furniture. He presented a themed talk titled "The Way of Chinese Design - Reviving Chinese Design Aesthetics and Building Contemporary Chinese Design," proposing that the cultural context of Chinese design art is the "Zen spirit," and the expression of the spirit of Chinese design art is "simple aesthetics." Contemporary Chinese design should transform the ancient into the modern, integrate the West into the East, be rooted in traditional craftsmanship and design aesthetics, keep pace with the times, meet demands, and use the power of design to promote the sustainable development of the Chinese mahogany furniture industry. Zhang Jun, founder of Shenzhen Zizai Home Technology Co., Ltd., aims to create "modern Eastern home furnishings that inherently carry Chinese flavor." He used the "Zizai Workshop" brand as a practical case to deliver a themed speech titled "Exploration and Practice of Building Contemporary Chinese Home Brands," explaining the design genes of "modern, Eastern, humanistic, and natural," adhering to a clear brand positioning and precise design management, integrating culture into the brand, driving sales through design, and creating classic works and home brands that meet market demands while embodying Eastern charm, rooted in Chinese culture, and expressing contemporary Chinese design. During the design dialogue session, representatives from various regions, including pioneering home designers, traditional furniture leaders, professional scholars, independent brand founders, and young entrepreneurs, explored and exchanged ideas on design concepts, market demands, production processes, and new media operations. Topu has many excellent works and cooperation cases in home design. Chen Chunhua, Chairman of the Design Working Committee of the China Furniture Association and Founder and Design Director of Shenzhen Topu Design Co., Ltd., discussed the leading role of design in the transformation and upgrading of mahogany furniture enterprises. He stated that design is a pioneering work for enterprise development, guiding business philosophy, business models, product lines, manufacturing systems, and pricing systems. In the future, high-end personalized customization, cost-effective furniture, executive office furniture, and contemporary minimalist styles will be the trends in Chinese home design. Enterprises should promote the dissemination, inheritance, and development of Chinese culture in the internet era through emotional expression and storytelling. Professor Tao Tao, a member of the Design Working Committee of the China Furniture Association, leader of the doctoral program in furniture design and engineering at Central South University of Forestry and Technology, director of the Furniture Research Institute, and doctoral supervisor, has profound academic accomplishments and rich practical experience in the fields of intelligent furniture manufacturing and smart design. He discussed the challenges and opportunities of Chinese home design education, emphasizing the need to integrate traditional Chinese culture with modern technology, and through interdisciplinary research, closely combine home design with cutting-edge technologies such as artificial intelligence and big data, to build a Chinese characteristic furniture design education system. He advocated for using intelligent manufacturing to enhance the efficiency and quality of traditional furniture design, making Chinese home furnishings fashionable and digital. Shanghai Yizunxuan Mahogany Furniture Co., Ltd. has a wide influence in the field of Chinese home design. General Manager Bao Haoqian stated that in the face of current market challenges for traditional furniture, enterprises need to maintain confidence, actively seek innovation and change, uphold design and craftsmanship quality, adapt to the new era of consumer groups and home lifestyles, and attempt to expand overseas markets to serve the beautiful lives of global consumers, achieving steady development. In terms of new media operations, it is essential to clarify advantageous positioning, convey product highlights and brand advantages, avoid the sole focus on traffic, maintain patience and perseverance, and help the brand better reach consumers. Wushi Xinglong, a classical furniture brand founded by Master Wu Bingliang, advocates for mahogany art culture. Liu Zhixian, a member of the Youth Entrepreneurs Professional Committee of the China Furniture Association and the principal of Master Wu Bingliang's Aesthetic Art Space, shared the transformation path of mahogany furniture enterprises. He stated that in recent years, from hosting the "Chenggu Craftsmanship - Wu Bingliang Furniture Art Exhibition" to establishing aesthetic art spaces and providing immersive experiences, Wushi Xinglong has shifted from furniture sales to promoting a Chinese aesthetic lifestyle. In the current market environment, with upgraded consumer demands, enterprises can rely on the association's platform and resources for national and international cultural promotion, and also need to use social media to strengthen brand promotion, seizing opportunities for development. As a leading enterprise in Chinese home furnishings, Sanfu Group is committed to promoting the development of the Chinese mahogany furniture industry and inheriting and promoting traditional Chinese furniture culture. Huang Xinyi, General Manager of the Mu Shang brand of Sanfu Group, stated in the forum dialogue that Sanfu maintains the uniqueness and market competitiveness of its brand through family inheritance, focusing on high-end mahogany furniture, enhancing the cultural added value of products, and a multi-brand strategy. Mu Shang adheres to the concept of "starting with wood, prioritizing craftsmanship," creating a brand that integrates Eastern aesthetics with modern lifestyles. Looking to the future, new Chinese-style furniture will receive more attention, but it also faces fierce market competition, requiring adherence to tradition while continuously evolving and developing. Chen Lin, a master of arts and crafts in Fujian Province, inheritor of the Xianzuo furniture intangible cultural heritage, and principal of Fujian Jubao Classical Furniture Co., Ltd., shared his views on the transformation and upgrading of the traditional furniture market. Liu Laisi, Secretary-General of the Design Working Committee of the China Furniture Association, hosted the forum dialogue session. This exhibition is themed "Designing the Future, Leading with Xianzuo," and concurrently hosts the "Home Design China Tour" event in Xianyou, the first China (Xianyou) Fragrance Industry Expo, and the 2024 China (Putian) Fragrance Culture Industry Conference.